This installment of our Customer Spotlight Series highlights the founder of the popular brand, Wild and Woolly. Nina Cheng didn’t always plan on running a high-end accessories business. The first phone case she made was designed not as a marketable product, but as a personal solution: why wasn’t there a case that not only looked good, but also kept cold hands warm while texting outside during a New York City winter? When she couldn’t find a suitable fur phone case already on the market, she decided to make her own using a combination of 3D printing and hand-worked materials. Nina’s prototype received so many compliments that she realized she had a viable business on her hands. In September of 2016 she left her job in finance to launch her brand, Wild and Woolly.
We sat down with Nina to learn more about her design and manufacturing process, her experience working with us at Voodoo Manufacturing, and what’s in store for Wild and Woolly this season. The first half of our conversation follows.
Were you experienced in 3D modeling or 3D printing at all when you set out to make your first phone case?
I had no experience with 3D printing, I was just aware that it existed. At the time, I was researching various possibilities within tech for another startup, so I understood the value of a lean business with low commitment in terms of inventory, cost, and time. With that in mind, I decided to look into 3D printing as my first option because it was so cost-effective.
I wound up outsourcing the task of 3D modeling, which made things easier. I received the first model within a week, and sent it off to get printed. It was clear that this was the perfect production process for me: I bought fur online, I printed the case out, and I sold that case within a day [laughs].