Print on Demand, in 3D

Print On Demand, in 3D: the E-Commerce Hack for More Conversions

July 26th, 2018 by

Print on Demand, in 3D

 

We’re in the era of growth hacking and life hacking. Every day, moonlight entrepreneurs are leaving their 9 to 5 to pursue their print on demand side hustle full time. And why is that?

The combination of user friendly e-commerce and print on demand platforms has made it ridiculously easy to launch and scale an online store, and that comes with many positives: democratizing product development by removing the need to hold inventory, and giving smaller merchants and microbrands some market share, to name a few.

However, there are two sides to that coin. Making e-commerce ridiculously easy has attracted masses of fledgling entrepreneurs, saturating even the most niche markets with print on demand and dropshipping businesses.

These shops are easy to set up, yes — but they can be difficult to sustain. Ubiquitous products like t-shirts, mugs, and beach towels eventually lose their charm. Translation: lead to way fewer conversions.

What if you could print any product on demand?

Have you ever wondered what your business would be like if you could manufacture top performing e-commerce products on demand? Have you dared to dream of the conversion spike you’d see with customizable or functional products from entirely new categories? Have you ever wondered what products (already in existence, or not) might be more compelling to your audience than simple slogan merch?

With the help of a new kind of print on demand service, you can recapture your customers’ attention with a wider range of products — and original products that they can’t find anywhere else.

Print on Demand… in 3D

With so many 3D printing and design resources available these days (CadCrowd, TurboSquid, and of course our in house design service), 3D print on demand (3D POD) services are the logical evolution (dare we say upgrade) for your business.

That’s right — product possibilities are truly endless if you’re willing to deviate from your POD platform’s range of sample products.

Here are some reasons you might want to consider breaking ground in new product categories for your POD or dropshipping business with a service like Fulfilled By Voodoo.

1. Traditional e-commerce products really aren’t that novel anymore.

Customers today have seen it all when it comes to e-commerce products, and it’s taking a toll on conversions.

Let’s put ourselves in your audience’s shoes. Imagine that your target customer is in the market for a the perfect gift for her Harry Potter-obsessed best friend. She’s already scrolled through pages of t-shirts and mugs with quotes and characters from the books, yet somehow wasn’t able to make a decision.

With 3D printing on demand, you can reinvent slogan products altogether by featuring your cleverest sayings in entirely new categories.

With all those options at her fingertips, she’s unlikely to make a purchase until she comes across something that breaks the mold.

In contrast to all of those Muggles t-shirts, a unique gift like this drink holder might cause her not only to convert, but to return to your site time after time to check out your differentiated product offering.

With 3D printing on demand, you can reinvent slogan products altogether by featuring your cleverest sayings in entirely new categories.

2. Variety = Differentiation, Differentiation = Retention

To kick it back to Marketing 101, consider the fact that product differentiation is a major driver of customer retention. If your conversions have been on the decline lately, you’re not alone. It may be due to offering the kind of undifferentiated products that your customers only buy once.

Keep in mind that the cost of acquiring a new customer through ads and other digital marketing techniques far exceeds the cost of keeping a loyal one, so it’s a great idea for any entrepreneur to focus on retention. Offering your customers the unique products they want — and truly can’t find elsewhere — creates a long term customer that will return time and time again.

With a 3D POD service, these kinds of simple, effective, and functional products are just as easy to launch as t-shirts, mugs, and totes.

What does this look like in action?

If you run a super general dropshipping store, but notice that your wine and beer products have been converting like crazy, you might consider launching some 3D print on demand products to better serve that segment of your customer base.

This could take the form of products like wine stoppers, coasters, or customizable wine tag sets — to name just a few.

With a 3D POD service, these kinds of simple, effective, and functional products are just as easy to launch as t-shirts, mugs, and totes.

3. You already have exactly what you need to get started

Think back to when you were researching how to launch your first store. Chances are you were a little overwhelmed by all the design assets you needed to go live: a logo, graphics for your printed products, product shots of the items themselves, and maybe even some visual assets for social media and Facebook ads.

Developing a new product for 3D printing on demand isn’t too different from what you’ve already mastered…

Perhaps you did some tutorials and created your own graphics. Perhaps you decided to outsource the task to a helper from Fiverr or Upwork. Perhaps, regardless of the pathway you chose, this once unfamiliar process is now pretty second nature to you.

Developing a new product for 3D printing on demand isn’t too different from what you’ve already mastered within your chosen print on demand platform. Said differently, there’s no need to be an expert to get started.

You can easily source and customize 3D printable-files from sites like Turbosquid, CadCrowd, MyMiniFactory, and Thingiverse, or you can use original 2D design assets as the basis for your 3D models. You can also find experienced 3D designers to help you out on platforms like Fiverr and Upwork.

Usually, you can also look to your 3D POD platform for a printable file, which does tend to be the best way to guarantee that your file is production-ready. Our in house design team is always standing by to help bring your killer product idea to life.

Have an idea you’re thinking about producing? Fulfilled by Voodoo (or FBV) is full-stack manufacturing and fulfillment service that makes it easier than ever to start and scale a business selling original custom products online.

And if you’re still looking for inspiration on what kinds of products can be #MadeWithVoodoo, contact sales@voodoomfg.com for a copy of our Fulfilled By Voodoo Idea Catalog.

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