Category Archives: Customers

How Rex Specs™ Revved Up its Product Development Cycle

June 14th, 2017 by

We’re excited to highlight Rex Specs in the first installment of Voodoo’s Customer Spotlight series. This new series will explore the inspiring stories and product development processes behind some of our most innovative customers.

Launched in December 2014, Rex Specs has been creating the most durable, reliable, and functional protective dog eyewear available. Simply put, it’s eye protection for the active dog.

Rex Specs Goggles

 

From basking in the sun to extreme sports in the snow, harmful UV rays and debris take a heavy toll on our eyes. It’s not only human eyes that are affected, though – our canine companions also struggle in harsh outdoor conditions, often with long-lasting effects.

When extended UV exposure started affecting Yaz and Tuckerman’s eyes, limiting the amount of time they could spend outside, their humans Aiden and Jesse Emilo went in search of a solution. The duo tested out multiple brands of dog goggles, but none were able to keep up with their canines’ active lifestyle. Refusing to limit their family’s outdoor activities, the Emilos set off on a product development journey to create the first protective goggles designed specifically for working and active dogs. Continue reading